The long and short of it is - I love to create beautiful, meaningful, and impactful things.


Things that improve livelihoods, help us connect or make us smile.

I've done this in various ways over the years - as an art director and fashion business founder, as an innovation manager and as the leader of various volunteer organisations in climate, future of work, fashion and economic empowerment.

Sekayi M. Fundafunda
Sekayi and Tukiya Fundafunda, co-founders of MaFashio Co.
2017-2018 Curator of the Lusaka Global Shapers, an initiative of the World Economic Forum. Image: Activation for peaceful Zambian elections in 2016.

After graduating with a degree in Economics and Finance, I spent several years creating content and campaigns for prominent brands.

Over time, I became increasingly fascinated by storytelling for African creatives, fashion waste and how to develop products that create real value for customers.

I have since gained additional knowledge in sustainability and innovation strategy.

Today, I consult for various organisations focusing on business innovation and sustainable fashion within Zambia and Africa.

Sekayi M. Fundafunda